Jelmoli Magazine

Jelmoli is a luxury department store in Zurich. Following the original branding strategy by the Heimat advertising agency, we have developed a magazine for Jelmoli, which through its stories showcases products as heroes and brands as real-life experiences. Our contribution included design strategy, art direction, as well as copywriting and photo editing.

We have developed a distinct logo for the magazine, which today it is also used by the Jelmoli store.

For a report on truffles, we went out and about in Umbria with Urbani. We have done further reports and interviews with and about Stone Island, JOSEPH, the perfumers Francis Kurkdjian and Frédéric Malle, as well as Jonathan Simkhai, Alexander Vreeland and Stella McCartney.