Jelmoli Magazine

Jelmoli is a luxury department store in Zurich. Following the original branding strategy by the Heimat advertising agency, we have developed a magazine for Jelmoli, which through its stories showcases products as heroes and brands as real-life experiences. Our contribution included design strategy, art direction, as well as copywriting and photo editing.

We have developed a distinct logo for the magazine, which today it is also used by the Jelmoli store.
An exclusive import from New York: cotton buds with make-up remover balm. Made for the quick make-up redo. A story that wants to be told.

For a report on truffles, we went out and about in Umbria with Urbani. We have done further reports and interviews with and about Stone Island, JOSEPH, the perfumers Francis Kurkdjian and Frédéric Malle, as well as Jonathan Simkhai, Alexander Vreeland and Stella McCartney.

We conducted an inspiring interview with Diane von Furstenberg on the topic of women in the 21st century — and how that is related to her famous wrap dress.
Next Project:
JWA